Evaluation 4

Questions 4 and 5 look at the audience from slightly different perspectives. 

A simple way to approach Question 4, which you can build in to your research early on, is to do 

what the media industries do and profile a typical audience member. Here is an image of the ideal viewer for  an AS Media Studies student who has chosen film for her c/w  and her description of her likely tastes. The selection for a Music magazine WOULD FOLLOW THIS PATTERN TOO!

E.G.

• This is EVE Goodwin. She is 15 years and 7 months old, (MAKE SURE YOU HAVE THE CORRECT AGE FOR YOUR TARGET AUDIENCE) and lives in the suburbs of Liverpool.

• She dresses fairly straight forwardly - just jeans and a top. (THIS IS DULL - BE MORE DESCRIPTIVE)

• She enjoys sleepovers with her friends, and shopping at the weekends with her pocket money. (Make Activities for your Target Audience Age Appropriate)

• She shops in places like H&M and River Island, Jane Norman, New Look, and Topshop.

• She enjoys films like Mean Girls, Angus Thongs and Perfect Snogging, House Bunny, St Trinians, Sex and the City, Momma Mia,(UPDATE)  she enjoys watching them at the cinema and also buying them later on DVD (NETFLIX - STREAMING  be Specific etc) and watching them with her friends, and jelly and ice cream.

• A SECTION ON SOCIAL MEDIA NEEDS TO ADDED HERE. Bring the AUDIENCE into a 2017 world. How would Girl/boy in your target Audience access the Internet & Social Media and What would they view?

• They would watch Hollyoaks, Friends, Scrubs, Family Guy, X Factor, America's Next Top Model, One Tree Hill. (REALITY SHOWS etc)

• The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central.

• The music this girl would listen to would be anything in the charts, varying from pop, hiphop. r 'n' b, indie music - not really a 'rock' or 'classical' or 'dub-step'. Listens to Kiss FM and Radio 1 for the 'chart hits’.

• I think our film would appeal to this girl as she is a stereotypical girly girl who enjoys typical girly things, therefore, if this film was shown at her local cinema, this may appeal to her, as it's similar to other films she likes, such as Mean Girls, House Bunny, and Angus Thongs and Perfect Snogging and St Trinians.”

UPDATE  (2017 REFERENCES) THE FILMS/MUSIC/TV  RADIO SHOWS/ LEISURE ACTIVITIES/ SPENDING PATTERNS TO REFLECT A PROFILE THE TARGET AUDIENCE FOR YOUR MUSIC MAGAZINE.

Although this refers to Film C/W - The framework is similar for a music magazine.